

It’s difficult for me to picture a game more eagerly awaited in recent gaming history than Hollow Knight: Silksong. Pretty much every Nintendo Direct or Sony State of Play since the game was revealed back in 2019 has sparked a wave of memes in anticipation of a detailed trailer or release date announcement—heck, even Geoff Keighley attempted to join in on the fun.
I was just as thrilled as anyone to witness Hollow Knight: Silksong receive an unexpected release date during Summer Games Fest 2025; however, some of that thrill was diminished by the news that surfaced post-announcement. At the time of writing, at least seven games have seen delays due to Hollow Knight: Silksong’s launch—two of which, Demonschool and Little Witch in the Woods, I was genuinely looking forward to.
As a game journalist and critic, even though I’ve exerted a considerable effort to understand what goes into developing and releasing a video game, I still view myself as an outsider observing from the outside. I keep reflecting on how these studios established timelines, invested years into crafting something entertaining, were likely mentally gearing up for the exhilarating yet terrifying prospect of release, only to have one game completely morph that situation. Imagine holding such power.
This got me contemplating the unhealthy manner in which both gamers and the game industry approach the release of video games and the unsustainable cycle of hype it too eagerly indulges in. It not only seems odd that this is still occurring, but it feels entirely unearned.
I want to clarify that I don’t believe being “hyped” for a game is, by nature, a negative aspect. It’s perfectly acceptable to get enthusiastic about something you find appealing or might genuinely enjoy. I’ve been covering this industry for nearly a decade, and despite knowing better, I’m allowing myself to get enthusiastic about Pokémon Legends: Z-A—it appears quite interesting!
However, I think we frequently let our enthusiasm cloud our judgment regarding it. I once knew someone whose excitement for Anthem was so great that no matter how many times I suggested he might want to hold off—citing countless stories of its troubled development—he was so engulfed in the hype that not only did he purchase it on release day, but he pre-ordered it as well. A week later, he mentioned to me, “You know, perhaps I should’ve waited on it…”
This is anecdotal, of course, but I believe it reflects the issue we’ve witnessed numerous times within this industry—the phenomenon of a game escalating to such immense proportions that it becomes difficult to see anything else. The first one that comes to mind is probably Duke Nukem Forever, a game that was trapped in development hell for close to 14 years, yet continued to remain in the public consciousness due to the name and legacy of Duke Nukem. Jeff Mills actually stated in an article on the old Escapist, “Duke Nukem Forever is an example of what occurs when the hype surpasses the quality of the game,” and this couldn’t be more accurate.
“I don’t recall hearing any stories about games postponing their launch for Kingdom Hearts III, so why was Hollow Knight: Silksong the exception?”
Another instance that comes to my mind is Kingdom Hearts III, a game that also had 14 years of hype surrounding it. Unlike Duke Nukem Forever, however, Square managed to capitalize on the anticipation for the highly-awaited sequel by releasing 12 games in the meantime—though several of these were remakes. Kingdom Hearts III was launched to a decent critical response, but nowhere near what one might anticipate for the eagerly awaited third entry in the Kingdom Hearts series.
Furthermore, the discourse surrounding the game seemed to fade quite rapidly. While I can’t speak for everyone, I honestly don’t recall anyone discussing the game on Twitter a week or two after its release. I noticed this with No More Heroes III as well—despite all the alleged hype, people quickly overlooked it, and even today, not many bring it up.
However, perhaps the most prominent instance of excessive hype and insufficient development is No Man’s Sky. This example stands out the most to me because of how easily everyone was convinced by the game’s concept, with little actual evidence that it could deliver. As I mentioned in my previous op-ed about it, I was surprised that even my former colleague Brendan Quinn—who was typically more cynical than I was—was so captivated by it.
And to me, No Man’s Sky serves as an example of the importance of not repeating the errors of the past. It remains, in my view, a failure of both the institution of game journalism and gamers themselves that No Man’s Sky was
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